Research has some insight into motivations for making consumer decisions. Kahn (2005) summarized the goals used by consumers to guide their decision-making. The first and most powerful goal is that we all want to make decisions that will make us the happiest and most satisfied. Economists call that “maximizing utility.” We do have limits on […]
Raw Milk vs Raw Cheese
What is raw milk? Milk from cows, goats, sheep, or other animals that has not been pasteurized. Pasteurization is considered to be one of the most important food safety practices and is used to treat about 99% of milk sold across the US. The most frequent food illness outbreaks from raw milk are from Campylobacter. […]
Arguments with Teens and Parents May Be Beneficial
If your house was anything like mine growing up in the teenage years, there were many heated arguments, often over homework, chores, and curfew. Perhaps the issues are different in your house with teens, however, the situation is probably similar. These situations can be very stressful and frustrating (to put it lightly) for both parents […]
Pick a Better Posey
Roses are the traditional flower gift given on Valentine’s Day. They symbolize love and passion, particularly the color red. It stands to reason that many wives and girlfriends will receive red roses on February 14th. That being said, all you guys getting ready to purchase flowers might want to consider other color choices. Heck, you might […]
2012 Food Safety Resolutions
Make a New Year’s Resolution to make your home food safe. Label the leftovers that you store in your refrigerator. They should only be kept 3-4 days before they are discarded. Freeze leftovers. If you have more than you can use in a couple of days, freeze part of it right away to use […]
Random Acts of Fitness…
Ever heard the saying “random acts of kindness?” What if we changed that a little to accommodate New Years Resolutions and begin doing “Random Acts of Fitness” for ourselves! It’s that time of year again when so many Americans set health and wellness goals. Some goals include losing weight or exercising more or simply eating […]